Is Direct Mail Marketing Still Effective?
It’s a fair question. In a culture saturated by the latest and greatest in technological advancement, it’s no wonder that digital advertisements have become the preferred method of reaching consumers. Compared to the targeted multimedia ads that we are exposed to online, direct mail marketing may be considered old-fashioned or outdated. But don’t overlook the […]
Celebrating Black History Month
Diverse voices create impactful stories. This Black History Month, the Sumner Group celebrates the achievements made by so many that shaped our world today, as we strive for a unified future.
Common Marketing Mistakes and How To Avoid Them
Marketing and advertising go hand in hand. One might even say they’re two sides of the same coin. While word of mouth is a great tool to build awareness of your brand, it can sometimes be slow and unreliable. The vast majority of businesses rely on some form of active market research and advertising campaigns. […]
How To Use Influencers To Help Market Your Business
Social media influencers have achieved that title for a reason. Typically, these internet personalities have a certain sway over their followers, especially in which brands to buy and which brands to avoid. Businesses have gotten smart by cashing in on the success of popular influencers, forging brand deals and sponsorships that put their name in […]
Mt. Olive pickles announces official partnership with the Carolina Panthers
Mt. Olive Pickles announced a new partnership to become the official pickle and pickle juice provider for the Carolina Panthers.
Two Kings Casino Ribbon Cutting in Kings Mountain, NC
On Thursday, July 1, 2021 the Catawba Indian Nation held a ribbon-cutting ceremony for its modular casino facility in Kings Mountain, NC in advance of the opening of a full casino in the near future. The Sumner Group proud to assist Delaware North and the Catawba Nation with the ceremony.
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