How To Attract New People to Your Social Media Page
Today, practically every business has a social media presence. This is especially true for small businesses, who often find it useful for connecting with local patrons and fostering a sense of community. But even larger, more established companies can benefit from a well-run social media page. While your website is essential for cultivating a brand […]
Common Marketing Mistakes and How To Avoid Them
Marketing and advertising go hand in hand. One might even say they’re two sides of the same coin. While word of mouth is a great tool to build awareness of your brand, it can sometimes be slow and unreliable. The vast majority of businesses rely on some form of active market research and advertising campaigns. […]
How To Use Influencers To Help Market Your Business
Social media influencers have achieved that title for a reason. Typically, these internet personalities have a certain sway over their followers, especially in which brands to buy and which brands to avoid. Businesses have gotten smart by cashing in on the success of popular influencers, forging brand deals and sponsorships that put their name in […]
4 Ways TikTok Differs from Other Social Media Platforms
Rather than saying TikTok is different from other social media platforms, we should be asking how it combines the
best aspects of its competitors into one experience. Here’s a list that highlights these choices.
Sumner Group and City of Gastonia Claim Communications Award
The Sumner Group, serving as the agency of record for the City of Gastonia’s Communications and Marketing Department, is proud to announce that the Department was recently recognized by the North Carolina City & County Communicators’ (NC3C) 2021 Excellence in Communication Awards.
Twitch: The New Marketing Frontier
The online world continues to evolve and expand. Learning which options work best for your marketing needs is key to success. One of the newest – and most popular – online platforms is Twitch. Here are five ways to market on Twitch.
How TikTok Can Be Used as a Marketing Tool
Dozens of social media platforms are relevant at any given time. Of these, a few manage to stick around long enough to become massively popular. One of the more recent platforms that fits this bill is TikTok. Here’s how you can use TikTok as a marketing tool.
Why You Should Boost Your Facebook Posts
Using social media platforms for your business can be confusing. You must strike a balance between crafting a solid presence, while still attracting customers to grow your business. A good way to achieve this harmony is with boosted Facebook posts.
Yes, Instagram Is an Effective Marketing Tool
Instagram can be perfect when it comes to marketing your business. Here’s a closer look at the data that shows why using Instagram is essential for any business.
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