Search engine optimization (SEO) is one of the hottest buzzwords in the world of digital marketing. If you’ve ventured into the 21st century and begun building your online presence, then it’s fairly certain that you’ve stumbled upon the concept at least once. SEO is one of those vocabulary terms that seems to get thrown around […]

Spring has only just sprung, but already summer is looming just around the corner. That’s how it is in marketing and advertising; you’ve always got to stay one step ahead of potential consumers. For most people, summer means relaxation and time away from the grind of everyday life. Families with children can make travel plans […]

Marketing and branding—on the surface, it may seem like these are just two separate words describing the same process. Oftentimes, they’re even used interchangeably in casual conversation. But in practice, the two are extremely diverse. When a company is looking to build their brand and get the word out on their products or services, it […]

Marketing is an essential part of running any business. It doesn’t matter what you’re selling if people don’t know about you or what you can offer them. Every company should have money set aside in their budget to be used on marketing: commercials advertisements, social media campaigns, etc. Frequently, small companies and those just starting […]

A new website for the Schiele Museum was designed and developed by the Sumner Group.