Celebrating Black History Month
Diverse voices create impactful stories. This Black History Month, the Sumner Group celebrates the achievements made by so many that shaped our world today, as we strive for a unified future.
How To Effectively Advertise on Google
Google is one of the largest and most recognizable search engines available on the internet today. In fact, it’s so engrained in our everyday lives that “Googling” has become a widely accepted verb and a standard part of colloquial speech. It goes without saying that if you want to be found, this is the place […]
How To Set Your Business’s Marketing Up for Success in 2024
It’s a new year, and now is the perfect time to take a step back and reevaluate. Many businesses use this as an opportunity to set new goals or reprioritize their strategies. With 2023 behind us, now is your chance to secure your plans for the year ahead and set your business on the path […]
How To Capitalize on the Holiday Advertising Season
It’s that time of year when shopping reaches an all-time high, both online and at brick-and-mortar storefronts. People are out spending their money on holiday gifts for friends and family, and business is booming. You’re probably wondering how you can get in on the action and boost sales for your own business. It’s really quite […]
How Much Should Your Business Spend on Advertising per Month?
As a business owner, you understand that offering a quality product or service is just one ingredient in the recipe for success. People need to know who you are, what you can do for them, and what sets you apart from your competitors. It doesn’t matter what you’re selling if no one knows of your […]
Common Marketing Mistakes and How To Avoid Them
Marketing and advertising go hand in hand. One might even say they’re two sides of the same coin. While word of mouth is a great tool to build awareness of your brand, it can sometimes be slow and unreliable. The vast majority of businesses rely on some form of active market research and advertising campaigns. […]
How To Use Influencers To Help Market Your Business
Social media influencers have achieved that title for a reason. Typically, these internet personalities have a certain sway over their followers, especially in which brands to buy and which brands to avoid. Businesses have gotten smart by cashing in on the success of popular influencers, forging brand deals and sponsorships that put their name in […]
How To Drive More Traffic to Your E-Commerce Store
The advent of the World Wide Web has brought about a number of changes in the way we interact with our world. Buying and selling is among the most dramatic of these changes, though it has ushered in an unprecedented era of convenience. Unfortunately, e-commerce also presents some challenges, particularly for sellers. The lack of […]
Why Hiring a Marketing Agency Gives Your Business the Most Bang for Its Buck!
As a business owner, you juggle many goals that help keep you and your employees moving forward. Some examples may be to improve customer service, cut overhead costs, and increase productivity and profitability. Each of these goals stems from the same driving purpose: build your business and make more money. That being said, you’ve got […]
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